Teva Hamster Wheel
HUMAN HAMSTER WHEEL
Features vs. Benefits.
Identifying and distilling the benefits of a new product feature (i.e. TevaSphere Technology) and translating it into a memorable experience – and the talk of the tradeshow – is no small feat. It is a win by any marketing standard. It is the essence of brand building. It is a Built specialty.
No project brief, no product in hand, and three weeks to the show – this was a deep dive. A unique understanding of design strategy and consumer interaction facilitated the rapid conceptualization, engineering, fabrication, and delivery of this interactive communication platform. Finished on time, on budget, and most importantly, on brand.